Content Repurposing Templates — Copy-Paste Formats for Every Platform
These templates give you the structure for repurposing any blog post, video, podcast, or newsletter to LinkedIn, Twitter, Instagram, TikTok, and Facebook. Fill in the [bracketed parts] with your content. Or skip the manual work and use AI to do it in 60 seconds.
LinkedIn
150–300 words · No hashtags in body · Hook in line 1
Template 1 — The Insight Hook
[Counterintuitive statement about your topic].
Most people think [common belief].
But after [your experience/timeframe], I learned something different.
Here's what actually works:
→ [Insight 1]
→ [Insight 2]
→ [Insight 3]
The bottom line: [1-sentence summary of your main point].
[Optional: question to drive comments]
Template 2 — The Story Format
[Specific moment / year / situation], I made a mistake.
I was trying to [goal], and I kept [wrong approach].
It wasn't working.
Then I tried [new approach].
The result: [specific outcome with numbers if possible].
What changed? [The key lesson in 1-2 sentences].
Twitter / X
Thread format · Hook tweet first · 8–12 tweets · End with CTA
Thread Template
Tweet 1 (Hook):
[Bold claim or counterintuitive statement]:
A thread 🧵
Tweet 2:
First: [Point 1 — 1-2 sentences]
Tweet 3:
Second: [Point 2 — 1-2 sentences]
Tweet 4–9:
[Continue pattern for each major point]
Final tweet (CTA):
If you found this useful:
• Retweet the first tweet
• Follow me for more on [topic]
• Full post: [link]
Instagram
Caption: 125–150 words visible · 3–5 hashtags at end · Hook line critical
Caption Template
[Hook — bold first line, question or surprising fact] ⬇️
[2-3 sentences expanding on the hook]
The key takeaway:
✅ [Point 1]
✅ [Point 2]
✅ [Point 3]
[Closing sentence — invitation to save or share]
—
#hashtag1 #hashtag2 #hashtag3 #hashtag4 #hashtag5
TikTok / Reels / Shorts
Script for 60–90 sec · Hook in first 2 sec · Spoken naturally
Video Script Template
[0–2 sec HOOK]:
"[Surprising fact, bold claim, or question that stops the scroll]"
[3–20 sec SETUP]:
"[Quick context — who you are and why this matters to them]"
[20–70 sec CONTENT]:
"Here are [3–5 tips/steps/points]:
Number one: [...]
Number two: [...]
Number three: [...]"
[70–90 sec CTA]:
"[Tell them what to do next — follow, link in bio, comment their answer]"
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